Affiliate Marketing is a highly profitable way of making money for publishers and content creators who know how to do it right. We have compiled a list of affiliate marketing programs in South Africa that you can use to find products and services to promote.
Affiliate marketing is still new in South Africa and even if you know how to make money with affiliate marketing you want to find programs that you can sign up to. This list will provide you with some good options. We have separated the programs into the different categories that apply to the different niches where you can promote the company’s products.
What is Affiliate Marketing?
Affiliate Marketing is a marketing model where you promote another business’ products or services through a digital channel such as a website or social media platform, and get paid a commission for every successful referral or sale.
The business model is becoming very popular in South Africa because it is has very low start-up costs and can be run from anywhere as long as you have an internet connection. It also allows you to get money from anywhere in the world which is favourable when earning in stronger currencies like the US Dollar.
In the past year alone, the number of affiliate programs in South Africa has multiplied with more and more people adopting the business model.
How Does Affiliate Marketing Work?
When signing up for an affiliate program it has to be relevant with the content that your audience is expecting from you. If you are in the money making field you cannot be selling health supplements and vice versa. Otherwise, you run the risk of alienating your audience and losing more than you have the potential of gaining.
When considering affiliate programmes, pay attention to the wording of the offer to make sure you understand how much you can earn and what the conditions are. For example, sometimes programs will pay a commission only for the first time a user clicks your link and buys. Others pay you for every sale that is generated through your affiliate links.
To learn the fundamentals, be sure to read our main article on Affiliate Marketing.
List Of Affiliate Marketing Programs In South Africa
Wealthy Affiliate is my pick for the best affiliate marketing program available and the one that I promote the most. The good thing about it is that you don’t even have to have a niche when you start out. The platform give you all the resources you need to help you get into affiliate marketing, from picking the right niche, and resources such as web hosting, domain registration, and affiliate training marketing training.
They have a free membership and a premium membership. For the free membership, they pay a commission of about R120, while the premium affiliate commission is around R320 for a sale. You can find out more about the programme and try out the free membership on their website.
Online Shopping (General)
Zasstra is an online retail store with wide range of products on sale. They sell many things from electronics to clothing to books. The details of their commissions are not on their website but you can join them through their affiliate partner, affiliate.co.za.
Sell-SA is South Africa’s newest online store. The are a general retail store that sells a variety of items from fashion to electronics and consumer appliances. The range of available products is modest compared to bigger online retailers but their business model is promising and should bring growth.
The affiliate program offers commissions of up to 6% . You can join their affiliate program directly through the website.
Mantality is South Africa’s number 1 online store for men, and sell a range of novelty items for men. Their affiliate program pays 10% for each sale that you deliver, as well as a 90-day cookie time. As far as commission rates go, this is one of the best rates available so if the products are relevant to your niche, the commissions are definitely worth it. Mantality also give you a R30 commission just for signing up to their program. Payments are made once a month based on the previous month’s earning, and the minimum balance required for a payout is R470.
Netflorist sells flowers and gifts and is South Africa’s best known online store of this kind. Their Affiliate Programme can be joint through OfferForge. They pay 10% commission for sales and the have a 3-day cookie period. Payments are made monthly by EFT.
Bid or buy
Bid or Buy’s affiliate program rewards you for getting people to sign up on the platform and buy an item at t fixed price or to place a bit in an auction. The program works on a tiered scale where the more users you refer, the more you get paid per user. There are 6 different tiers. At the lowest, If you refer between 1 and 19 users a month, you get R40 per user. At the highest tier, if you refer 100 or more people per month, you get R100 per user.
Loot is a general online retailer and sells a whole range of products. They have two referral schemes which are the Loot Referral Program and the Loot Affiliate Policy. For the referral program, you earn R50 when a new customer that you refer spends R250 or more. You do not need to have a website and can send the referral to a friend by email or links.
The Loot affiliate program is aimed at prominent websites so you will be subjected to a qualification assessment in order to join. The program pays 5% of the first order that a customer places. If your referral orders after that you will not receive any commissions, even if you referred them again.
Zando is one of the top 2 online fashion retailers in South Africa. They have a large variety of clothing brands from some of the world’s most famous brands. This would be particularly useful for anyone with a fashion blog or a style influencer on social media.
The affiliate programme is managed by AdMarula. So if you want to join the programme and promote Zando’s products, you will have to register on AdMarula. It is worth the effort though because their programme is one of the best in South AFrica The Zando Affilliate Program pays a 9% commission on each successful sale and a once-off R8 commission for newsletter signups.
Health and Fitness
Faithful To Nature
Faithful To Nature specializes in organic products and health supplements. They are one of the largest health supplement stores in south Africa a have over 11,000 products that you can recommend. It would be particularly useful for websites or social media influencer accounts that specialise in health and fitness.
USN is by and far the biggest and most popular supplement brand in South Africa. It can be found on shelves in stores throughout the country so this is an easy sell to your audience if you are in fitness. With the push in technology, USN is making strides in online eCommerce. They now sell supplements through their online store that has their complete range of products.
The way the USN affiliate programme works is through a discount code that is tied to the affiliates account. So when you promote a product, you give your followers your discount code. That discount code between will entitle the buyer to a discount code 10 and 15% that depends on your membership level. You will then also get a commission between 5% and 10% depending on your level. This model is ideal for social media influencers in particular, as you don’t need to have a website that you would need to place affiliate links.
Beauty and Cosmetics
Ever Beauty has an affiliate program that influencers can join. The program pays out a 10% commission on all sales that is paid out in cash or store credit. To qualify for the program, all you have to do is spend R350 on the store and then apply through their their website.
As an affiliate, you get a unique promo code so you can promote the products through social media platforms or even if you don’t have a website, which give a lot more South African influencers an opportunity to be affiliates.
Vaadi Organics sells a cosmetics products and has a 3-tiered affiliate program. The negative about this program is that you have to sell a minimum of R10,000 worth of products in a month to make any money. This is quite a lot and most influencers will not qualify for this. In the other tiers, you get 15% if you generate R20,000 in sales, and 20% for R30,000 in sales.
If you have a high volume of targeted traffic then you can consider this affiliate program, otherwise, it is better to stick with programs that don’t have minimum sales targets and pay you for whatever you sell.
Wonga offers short term credit to clients and has an affiliate program for qualified publishers who bring them clients. If you have a website that relates to personal finance of the financial industry, you can apply to their program. In order to qualify for the program you have to have at least 25,000 unique visitors to your site a month. If you meet this requirement, you can apply to Wonga and they will review your application and determine if you are a good fit.
The TravelStart Affiliate program is one of the more desirable programs that you can get into. The products are pretty easy to sell and the commissions are pretty good. Their affiliate program can be promoted through text links display banners. You will promote Hotels, Flights, car rentals and holiday packages from TravelStart. The banners that you run from Travel Start are aesthetically pleasing so they don’t hamper user experience.
Depending on your agreement with the TravelStart, you can get paid as frequently as daily, and they pay through direct deposit into your South African account. The affiliate program in South Africa is run through Impact Radius, with is administered by AdMarula locally, so you have to sign up with AdMarula to promote TravelStart deals. You can read more about it here.
Avis is one of the world’s leading companies. You will make money every time a visitor that you refer books a care hire from Avis through your link. They offer leading commission rates of up to 4% with regular incentives to boost your earnings on certain cars, locations or driving dates. They have a 30-day cookie time which is pretty long for popular companies like this. The affiliate program is a good fit for websites with high authority and for travel bloggers.
Bushmans Kloof is part of Red Carnation Hotels, an international chain of luxury hotels. Affiliates can earn up to 10% commission with additional incentives and competitions. The hotel is situated in Clanwilliam, Western Cape and is a unique POI that can be referred on a travel blog of hidden gems.
TechnoGadgets, as the name implies, sells a variety of electronic gadgets from smart watches to drones. The affiliate program pays 4% on every sale. They allow promotion on websites and all of the major social platforms. As an affiliate you have the choice of getting paid monthly or every two weeks. For more more information on their program, you can visit their website.
Applix is an online store that sells audio-visual products. The sell high end media equipment like cameras, projectors and sound equipment. This is a good fit if you are a content creator in a niche that relates to electronics, such as a photography page, or a film or music website or social media presence.
Future light sells LED lights. The products cover a wide range of applications that you might think, with lights related to vehicles, event locations and household lights. They offer a 7% commission rate and have a 30-day cookie period. Websites related to decor or home decoration can add this program to one of their earning streams. A website related to “green” methods of energy consumption is also a good fit for this.
Natural wise is a “green” and health online store. They sell a range of kitchen appliances and other products like air purifiers and cosmetics. The affiliate program pays 10% for every sale that you refer.
Linux web is an Internet Service Provider (ISP) that sells hosting and other website hosting related products like domain registration and SSL certification. They also sell ADSL Internet. The Linuxweb affiliate program pays a commission rate of 10% for product sales that you refer. The cookie-period is 90 days and the minimum balance for payout is R200
Other Affiliate Programs South Africans Can Use
Below are a list of affiliate programs that are open to anybody in the world. But in order for them to convert well, you will have to have a global audience because South Africans don’t do much international shopping.
The Amazon Associates Program is the biggest affiliate program in the world and pays commissions to countless affiliate marketers around the world. South Africans are eligible for membership to the affiliate programme so this is a good one to sign up to you if you have a relevant global audience.
Bodybuilding.com is the world’s leading bodybuilding website. They have an affiliate programme that is available to publishers worldwide. They sell all the major bodybuilding supplement brands and is a very easy sell for affiliates. You can make up to 15% on orders from first time buyers, and up to 5% on orders from existing customers.
Adidas is one of the world’s best known sporting apparel brands. They have an affiliate program that accepts affiliates from all over the world. You can read more about the requirements of the Adidas Affiliate Program on their website.
Some of the more well-known online stores in South Africa and the lack of one is quite conspicuous since many publishers and influencers query about these store.
There is no Takealot affiliate program. For an alternative, you can consider that they sell the same stuff as and loot.co.za so there is that alternative.
The lack of a Superbalist Affiliate Program is also a surprise to many people. Superbalist was acquired by Takealot so that you see in one will likely always be the case for the other. If you are looking for an alternative, they sell the same stuff as Zando, and Zando has a good affiliate program so that is an easy alternative solution.
The online economy in South Africa is still small but there is always a possibility of the larger retailers coming onboard when the have bigger margins. Sales are what determine these policies so if the market grows and other companies see growth through affiliate marketing, it is possible to see affiliate programs for the big retailers.
Are there any affiliate programs that we missed? If you know of other good affiliate programs, let us know in the comments below and we will add them to the list.